Search Engine Optimization
Search Engine Optimization (SEO)
Search engine optimization is the act of tuning web pages to be properly interpreted by the search engines so that they index them properly and return them for the search phrases relevant to your business.
Today each search engine including, Google, Yahoo, and MSN, has its own algorithm (a finite set of well-defined rules for evaluationg a site) used to evaluate many aspects of every web page on the internet, in order to determine how to index and rank them. There are in excess of 100 different factors upon which a search engine like Google evaluates your website. Among the most important factors are the website architecture, title meta tag, description meta tag, H1, H2, H3 tags, page content, bold text, italic text and website link popularity.
In order for your web pages to be found by your prospective clients they must be correctly indexed. They must rank among the top web sites for each relevant search phrase important to your business. There is not much value for a website that ranks on page two of search results, and page three is very infrequently seen by searchers. Simply put, if your website is not properly optimized, it will not generate the traffic needed to succeed!
Web Design South Bend recognizes that having a website with no SEO strategy is like having a car with the gas gauge on "E" It's working vehcile, but unless you invest in some fuel, it's not going to get you very far. SEO is an affordable cost per lead marketing option.
We take a three part approach to optimizing your site for maximum organic search engine placement. The first step in building a sound SEO strategy is a keyword SEO assessment. These SEO keywords are critical to your content and thus to your natural page rank. We make sure you know exactly what SEO keywords your potential customers, donors or partners are typing in the search engines and calculate your ROI for SEO.
The next step is programming your site so it adheres to the "best practices" outlined by Google, Yahoo and MSN. Lastly, we can develop a linking strategy to attract high quality link-backs to your website while also submitting your website to thousands of directories and search engines.
Pay Per Click (PPC)
Search engine marketing opportunities can be developed utilizing Banners, Pay Per Click (PPC), Cost Per Click (CPC), Cost Per Thousand Impressions (CPM) and Cost Per Acquisition (CPA). By not implementing a search engine marketing strategy you are automatically elimating a portion of your potential sales. Website Design South Bend will design, implement, monitor and execute your search engine marketing campaign while providing you with updated reports and recommendations to solidify your success.
Web Design South Bend will set up and monitor your PPC accounts while researching the most powerful PPC keywords that will drive hiqhly qualified traffic to your website. We will advise you on a recommended PPC investment per month based on your industry and level of competition. You will be contacted when your PPC account is running low and/or have fallen out of a premium listing spot. In addition, we will send you monthly PPC reports showing cost per click per keyword, impressions per keyword, total clicks per keyword, average cost of each keyword and keyword position.
Further SEO Detail from Web Design South Bend can be found here >