SEO Information
Website Search Engine Visibility Audit
The first step in evaluating your search engine visibility is an audit. Web Design South Bend will comb through your website to determine the best strategy and approach to maximize your search engine visibility. In addition, we will examine your virtual marketplace to determine the most effective keywords to maximize your visibility while identifying the top websites in your industry and determining why they are performing so well. This audit will include dialogue, examination of and recommendations for your content, alt tags, meta tags, header tags, meta description, website structure and page titles; while determining SEO conformity to best practices. Google Webmaster Tools will be used to ascertain the following:
- HTTP Errors
- Pages not indexed or available
- URL's not followed/restricted/timed out/unreachable
- Content Analysis, Mobile Crawl, Web Crawl
- Top Search Queries
- Geographic Targeting
- Analysis of SEF (Search Engine Friendly) URLs
XML Site Map Generation and Integration
An XML Site Map acts as a road map for search engines to "spider" your site. It tells them in advance where they need to go. Providing search engines with an XML Site Map helps eliminate errors associated with the determination of your sites relevancy. The XML Site Map is not visible to browsers. It resides in the back end code and is for the search engines only.
This sitemap meets current Google criteria for sitemap standards.
Targeted Landing Pages
A landing page is a Web page designed with a specific demographic market in mind. Through the use of highly targeted keywords, the landing page content helps to raise your sites search engine ranking within a specific subject matter. Digital Hill will guide you through the content development process for these pages, including the recommendation of keywords and proper keyword density rates within the content.
Google Analytics
Google goes in-depth to tell you how visitors found your site and how they interact with it. These reports help you focus your marketing resources on campaigns and initiatives that deliver ROI and improve your site to convert more visitors. The Web Design South Bend SEO specialist will implement the Google Analytics necessary to begin tracking these statistics for your website.
Directory/Search Engine Submission: Research & Implementation
Website directory submission is a proven way to increase valuable link backs to your site. Links to your site from trusted sources provide a vote of confidence that search engines value and factor into your Search Engine Results Placement (SERPs). This can be implemented one time or every month A monthly program is ideal, so to continually build valuable fresh back-links. Every month Digital Hill will research, solicit, implement and execute valuable link updates and opportunities on your behalf.
Also, Digital Hill recommends monthly Search Engine Submission. This acts as a monthly reminder for Search Engines to spider your site. We can submit your site to over 3000 search engines. It is up to the search engine to decide whether or not they include you in their site's database. For this reason we cannot guarantee that your site will be highly ranked or included in all search engines.
Your SEO consultant will research search engine friendly directories and industry specific directories to determine the most relevant section within each directory for submitting your website. After assisting you in creating quality descriptions for your company or service, the consultant will generate an opportunities listing of directories. Due to the almost infinite number of available directories, your SEO consultant will initially select a key group of directories for submissions. Digital Hill will then offer you the option to purchase additional submission services in cost effective blocks or via a monthly program.